1. Values-based Culture
   We find identity and are guided in decision making by our 8 Zimmie Values.

2. Commitment to Quality
   We are committed to institutionalizing EFQM and ISO-based Quality Management Systems.

3. Discipline for Execution
   We diligently apply FranklinCovey's 4 Disciplines of Execution to achieve our Wildly Important Goals.

4. The ThinkLess MethodologyT
   We apply a proprietary, proven approach to deliver software that is simple and intuitive to use.

5. Open Source Technology
   We are adamant loyalists to the open source community - our coding capability is deep and singularly PHP.

6. ZEND Development Platform
   We develop, test and manage all software initiatives using the world's leading PHP development platform.

The 4 Disciplines of Execution are:

1. Focus on the Wildly Important Goals
   Identify and focus diligently and intensely on executing those few goals that matter contribute most to living the purpose and achieving the vision.

2. Create a compelling scoreboard
   Have crystal clear measures of success to gauge progress on key goals.

3. Translate lofty goals into specific actions that achieve the goal (no excuses)
   Identify and execute, with excellence, the specific actions that most contribute to the achievement of the wildly important goals.

4. Hold each other accountable all of the time
   "Mutual accountability" requires that team members feel themselves accountable not only to owners, bosses and supervisors, but to the team at large. They have clear roles in executing a few core goals, and they regularly and often answer to one another in keeping their commitments.